What is WebP and why use it?
WebP is a modern image format developed by Google that delivers superior compression compared to older formats. At equivalent visual quality, WebP files are typically 25–35% smaller than JPG and significantly smaller than PNG. Smaller images mean faster page loads, lower bandwidth costs, and better Core Web Vitals scores — all of which directly improve search rankings and user experience.
WebP supports both lossy compression (like JPG) and lossless compression (like PNG), plus full alpha transparency and even animation. This versatility lets a single format replace both JPG and PNG in most web projects. Every major browser — Chrome, Firefox, Safari, and Edge — now supports WebP, so there is little reason not to use it for web imagery.
Pixohub converts your images to WebP entirely in the browser. Upload a PNG or JPG, pick a quality level, and download a WebP that looks nearly identical but weighs far less. Because the work happens locally, you can batch-optimize an entire folder of website assets without ever uploading them to a third party.
Getting the best results from WebP
For photographs, a quality setting around 75–85 usually offers the best balance between file size and visual fidelity — the savings over JPG are substantial and the difference is invisible to most viewers. For graphics with flat colors and sharp edges, higher quality settings preserve crisp lines while still beating PNG on size.
If you run a website or blog, converting your images to WebP is one of the highest-impact performance optimizations available. Faster images improve Largest Contentful Paint, reduce bounce rates, and help your pages rank better. Keep an original PNG or JPG as a fallback if you need to support very old browsers, though in 2024 and beyond that is rarely necessary.